

When we eat meat we like to think that the animals have
lived cruelty free lives. We like to think that the farms that
produce these animals are rolling fields with animals grazing
freely. Unfortunately this is not always the case. In Australia
battery farming is a reality that should never exist.
Because we create products for meat, Roaring Forties Rubs
is aware of its responsibility to encourage responsible and
ethical farming practices. We believe our Rubs are most
delicious on meat raised in a healthy, cruelty-free
environment. We encourage a balanced approach to eating
meat. This involves taking an active interest in where the
meat is produced.
Ask your butcher where the meat you are buying comes
from. Try to stick to organic or free range products. If buying
good quality meat is a cost issue, try eating less meat.
Enjoying good food with our Rubs is not about finding the
cheapest meat on the market and eating it every night of the
week. Meat will taste best when it is fresh and with our
conscience free that the animals involved have lived happy,
healthy lives and have been enjoyed to the utmost with the
most natural and delicious marinades available.
Our commitment includes regular donations to charitable
organisations committed to the ideals of cruelty free farming.
